5 Tactics that Will Drive More Traffic to Your Website

5 Tactics that Will Drive More Traffic to Your Website
5 Tactics that Will Drive More Traffic to Your Website

Part of the challenge of running a successful website is making sure that it does not get buried by the near-constant stream of information that is being pushed out onto the internet at any given time. Attracting visitors to and keeping them on your website is a task that needs near-constant attention.

Here are five tactics that can help you get more people to your website and encourage them to stay when they are there:

  1. Create a great site – This is often easier said than done. Whether you are running an
    ecommerce website or a blog, you need to create a site that the audience you are targeting
    will feel comfortable using and want to return to. Focus on providing useful information and
    attractive, easy-to-use formatting.
  2. Use social media – Harness the power of social media to your website’s advantage. Establish a
    profile on each of the major social media players: Facebook, Twitter, StumbleUpon, Google+,
    and anywhere else your potential customers and readers are hanging out. Post relevant, useful
    content that people can interact with, and encourage them to read more on your blog or to take
    advantage of a special deal on your online store.
  3. Don’t forget offline marketing – Believe it or not, offline marketing is still one of the most
    effective ways to bring attention to a website. Use high-quality printing services to have flyers,
    business cards, or direct mailers made and decide what you need to do to get the word out
    about your website. This is an especially useful tactic for local ecommerce websites—you might
    post your marketing materials in local businesses where you think that your potential customers
    are spending their time.
  4. Optimize for search engines – When people need information or products, often their first
    instinct is to turn to Google. Make sure that people can find your website through this medium
    by using search engine optimization (SEO) techniques. By identifying relevant keywords that you
    want to focus on, you can drive more people to your site.
  5. Become an authority in your field – Whatever your website is about—selling software,
    providing photos, etc.—make sure that you work to become viewed as an expert in that field.
    You can do this by posting functional content on your own website on a regular basis, but also
    by interacting with others through Q&A sites like Quora or Yahoo! Answers and through other
    sites in related niches.

These aren’t the only ways to get more traffic to your site, of course, but they will get you a good start on attracting the type of audience that you are seeking.

What are your tactics for building a web presence? What have you found useful on your own site?

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One response on “5 Tactics that Will Drive More Traffic to Your Website

  1. Ravula

    ??:I know that 80% of men and women who work on computers fiisnh up with back pain or sciatica just like I did. It is NOT entertaining. I do not know if you’ve ever knowledgeable it, but considering the fact that you have a internet site with lots of content I can assume that you devote at least a couple of hours each and every day on the computer. I hope you aren’t currently suffering with back pain or sciatica, in which case I recommend you commence positioning your workspace much more ergonomically and study about back health and security to prevent injuries! There aren’t numerous that function without resorting to dangerours surgeries like the one I was about to have in September! So I have justbeen trying to remind people today lately when I locate a cool website with a person who has certainly been operating very challenging, that they should really normally attempt to recall to sit with fantastic posture at the pc!! Sorry for the unrelated comment but I think it is an essential issue to remind individuals about. Cheers!!

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