Wine, Food, and a Marketing Lesson
I’m a huge fan of Gary Vaynerchuk’s WineLibrary.TV podcast. The podcast’s goal is “Changing the Wine World” and it’s doing just that. He started the podcast as a way of plugging his store (Wine Library) and he’s turned into an A-list internet podcaster and marketer. I love Gary’s passion and energy for whatever he does. Weather it’s his wine or his beloved New York Jets he does everything at top speed. I like learning about the wine, but I love studying how he approaches his business.
I was watching the podcast on Saturday morning when Gary announced that they were having a huge sale at the store that afternoon. He also mentioned that they were filming a new episode during the event and that fans were welcome to stop by and watch. Perfect, I had company coming over for dinner, so I needed some wine and snacks.
I looked up the directions and headed out. I new it was somewhere in New Jersey, but it ended up being only 20 minutes from my house (586 Morris Avenue | Springfield, NJ 07081).